Internet Marketing
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Search Engine Marketing (SEM)
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Ranked One Home > Services >Internet Strategies & Design Services > Search Engine Marketing Services

SEM Services

The way to bring in business is two-fold. First you must attract customers to your website, and then you must interest them to stay on your website and convert. Search Engine Marketing, or SEM, is one way to bring people to your website. This is done by purchasing terms from search engines that the target audience is likely to use, and creating advertisements that link to your site. Ranked One applies a holistic approach to assisting you in purchasing the correct terms, creating catchy ads, and managing your keyword campaigns.

Ranked One utilizes a wide variety of assessements, analyses, and evaluations based on web statistics to determine what is the best strategy to get the most out of your investment. Then we purchase the terms that are likely to perform best, and write creative ads that will drive your target audience to click on the link. We will continue to monitor the performance of the ads based on ROI by tracking the success rates of the individual ads and the keywords. Since search engine results change daily, we will continue to fine-tune your ads to ensure that your ad spend is leveraged successfully against your competitors at all times.

Assessment & Analysis

 
Website Assessment
 
Traffic Analysis
 
Competitive Analysis
 
Keyword Analysis
 
Target Audience Evaluation
 
Customer Profiling
   

Implementation

 
Web Analytics & Tracking Code
 
AdWord Campaign Creation
 
Advertisement Creation (copy writing)
   

Maintenance

 
Keyword Campaign Management
 
A/B Testing
 
Multi-Variate Testing
 
Scorecarding
 
Continued Ad Creation & Fine-Tuning